Behind the Scenes – S-Trip! Summer Store Campaign

by Derek Champoux, 4 years ago

We always have fun working in the office, but it's especially a good time when we do a photo-shoot!

I Love Travel's in-office ugly Christmas sweater party!

I Love Travel's in-office ugly Christmas sweater party!

But what good is it when no one else knows? This is why I'm blogging about it before it goes live, so you can all see how much fun we had shooting for the S-Trip! online store. More importantly, so you can get a sneak peak at the photos before appearing online.

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Although we like to think we work in a young office with lots of youthful employees, we quickly realized that we don't look young enough to post in photos and videos to promote the S-Trip! Ultimate Traveler Packs meant for our high school graduates. Luckily, we had three Cawthra Park SS Students eagerly volunteer to lend their faces for the shoot.

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While working on our summer campaign, we wanted to advertise the S-Trip! Ultimate Traveler Packs in a cool and unique way. We're so proud of the merchandise created and it looks even better on! We wanted to hit it out of the park and experiment with new platforms we haven't really had a chance to touch yet. This included giving our SnapChat followers a chance to touch yet. This included giving our SnapChat followers a chance to see the photoshoot live. We had SnapChatters snapping us while we were filming, wanting to know where to get their hands on our awesome traveler packs! We also created boomerang gifs to let you see the clothing on people who were dancing, and having fun since its never a dull moment on S-Trip!

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We had so much fun shooting and we can't wait to start posting all of the photos and videos for everyone to see!

Hope you enjoyed my behind the scenes glimpse of the S-Trip! online store summer campaign. Oh- and we can't wait to see you all on destination rocking your S-Trip! Ultimate traveler packs!

Get your Ultimate Traveler pack now!


Published by Amber Armstrong - Graphic Design & Youth Culture Intern

Filed under: Blog    Tagged with: · · · · · · · ·

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